Business coaching for hair stylists and other beauty industry professionals looking to advance their career. CBC owner Erin Gorham, a veteran stylist with 20 years of experience focuses on providing guidance for new to intermediate stylists. Her coaching comes in the form of 1:1 sessions and coursework, teaching intentional stylists how to have better client relationships, healthy boundaries, more control over their schedule, and an all around healthier work-life balance.

SCOPE: Brand Identity, Business Card Design, Premium Social Media Package

Strategy

SUBSTANCE: Curated Beauty Career empowers professionals and hairstylists to master interpersonal communication, build thriving careers, and navigate the beauty industry with confidence, clarity, and authenticity.

AUDIENCE: CBC’s focus is on beauty industry professionals, mostly hair stylists, women, and those who are at a stage of growth and refinement in their careers. Mostly younger or less experienced professionals who have at least a few years of real world experience, who are overwhelmed by high workloads and low-quality clientele. Audience is actively seeking coaching services from an experienced professional.

POSITIONING: CBC offers niche coaching specifically for application within the beauty industry, distinguishing them from generic business coaching services.

PERSONALITY: Curated Beauty Career’s focus on improving the client experience, quality instead of quantity, and providing a safe and structured environment for beauty industry learners results in a brand personality that’s refined, luxurious, and cozy.