OBSIDIAN 3D
Overview
Obsidian 3D brings precision 3D data capture to Bend, OR. Utilizing advanced 3D capture, scan-to-BIM, and point cloud data analysis services, O3D changes the game for construction projects, fabrication, historical preservation, and more by getting ultra-precise data that saves companies, time, money, and hassle. Their brand identity speaks to O3D’s locality, high-tech precision, and professionalism
SCOPE: Brand Identity, Business Card Design, Premium Social Media Package, Print Design, Vehicle Wrap Design
Strategy
SUBSTANCE: To provide state-of-the-art 3D capture and modeling services to empower Central Oregon’s architects, engineers, designers, fabricators, artists, and local government to do their most creative, efficient, and cost-effective work. Beyond 3D capture services, Obsidian 3D will strive to connect the region with the fascinating and ever-expanding world of 3D modeling and design possibilities.
AUDIENCE: Obsidian 3D targets blue collar men and women in Architecture, Engineering, Design, Local Government, and Contracting.
POSITIONING: Without a direct competitor in Central Oregon, Obsidian 3D has a corner on the market for locality, reducing the time delay and cost of hiring out of Portland.
PERSONALITY: Being a highly precise technological service, Obsidian 3D’s personality is clean, professional, minimal, and approachable.